Team

With over 30 years in the enterprise software industry, Yasutaka “Yasu” Fukuda has navigated major technology shifts in enterprise software, leading the growth of the industry’s most innovative companies in Japan.

Yasu joined Oracle in 1996 amid the ERP boom, immersing himself in the innovative culture of the company’s U.S. headquarters as well as leading sales for their Japan subsidiary. In 2004, he moved to Salesforce, again working in the U.S. as well as Japan, eventually advancing to Senior Vice President and playing a key role in growing the SaaS pioneer’s Japan business. In 2014, Yasu joined marketing automation leader Marketo as President, scaling their operations in Japan and the broader Asia Pacific region.

Since launching Japan Cloud Consulting in 2020, Yasu has been active as a board member on Japan Cloud’s portfolio companies, coaching Country Managers one-on-one to develop their sales and leadership skills.

Yasu is also the bestselling author of “THE MODEL,” a SaaS business playbook that has sold over 100,000 copies and is widely read by executives and entrepreneurs. He is a sought-after speaker and serves as an Adjunct Professor at Waseda Business School, sharing his insights with future business leaders. Yasu is an Independent Director for leading Japanese SaaS companies, including SmartDrive (IPO in 2022), and UZABASE.

When Yasu isn’t developing Japan’s next generation of IT industry leaders, he can be found navigating the fairways at the foot of Mt. Fuji or immersed in the pages of his book of the month.